New Facebook Tool: Creator Studio
Facebook recently launched Creator Studio, a powerful tool to understand how your content is performing. To find it, log into your Facebook Page, go to “Publishing Tools” and under “Tools” click on “Creator Studio.”
On Creator Studio’s homepage you’ll find - next to the menu on the left - your published posts in the middle section (you can search posts using keywords) and insights of the previous posts in the right section.
Let’s guide you through the menu
Content Library: allows you to view the activity of posts. For example, you can see a post’s engagement level. Furthermore, you can see videos you can crosspost in your page.
Insights: arguably the most interesting section. It reveals stats for your videos and helps you discover top content based on minutes viewed, video views, and reactions. Also it demonstrates how many were returning viewers, for how long people watched your videos etc.
Inbox: allows you to manage comments and messages directly from within Creator Studio.
Rights Manager: the platform via which you can protect your content on Facebook. Pages: you can see stats about every page you manage, like the number of followers, your role in them and other users with Page access.
Sound Collection: hosts several tracks and sound effects you can use in your videos.
Overall, Creator Studio is a valuable tool for your page. It allows you to track and manage content performance, even across different pages. Creator Studio reflects the significance video has for Facebook and can become a hub for content management and measurement.