Identify your website visitors (leads)
- johan2511
- Aug 24, 2020
- 1 min read
If you use Google Analytics you can access detailed information about the businesses (leads) that visited your website.
With the identifier tool of Fastbase, there is no need to struggle to identify your leads because you can view the businesses that clicked and export them (to Salesforce or Hubspot).
What data can you expect to see? The referral URL (Google, Direct, Facebook, Sortlist, etc.) is visible, including detailed contact information about the visitor/company like the business name, country, visitor's website, category, date, address, phone, email, contact person and more!
A few months back I was staring at my site stats every week, seeing decent traffic but zero clue who was actually showing up. Numbers looked fine, yet no real conversations started. Then I started digging into ways to spot the actual companies behind those visits.
Once I got some basic identification going—mostly through analytics tweaks and a simple visitor lookup—it changed the picture completely. Suddenly I could see which businesses were landing on certain pages, where they came from, and even rough details like industry or location. No more guessing if the traffic was random or from people who might actually care.
That shift helped me prioritize follow-ups. For example, I noticed a couple of firms from the same…