Engagement on Instagram - Everything you need to know

Updated: May 6

With over a billion users, Instagram is dethroning Facebook and becoming the new #1 social media platform. The reason marketers are so keen on advertising on Instagram is all about Instagram Engagement.


In a recent study Socialbakers found out what exactly makes Instagram so engaging.


#1: Instagram’s algorithm favors relevant content

#2: Users spend a lot of time on Instagram

#3: Instagram is a highly visual platform

#4: Instagram enables creativity

#5: Instagram is home to engaging content creators


Some other highlights of this research:

  • Brands can generate over 4x(!) more interactions on Instagram compared to Facebook - one more reason for your business to start 'gramming!

  • Brands get as much as 37% of their total Instagram impressions from Stories, meaning that users are actively interacting with the format.

  • The share of Instagram ads placements is on the rise, reaching 43% in March 2018. In other words: out of all the ads marketers launched on Facebook and Instagram, almost half were run on the latter platform.




Read the full article here.

14 views0 comments

Recent Posts

See All