With over a billion users, Instagram is dethroning Facebook and becoming the new #1 social media platform. The reason marketers are so keen on advertising on Instagram is all about Instagram Engagement.
In a recent study Socialbakers found out what exactly makes Instagram so engaging.
#1: Instagram’s algorithm favors relevant content
#2: Users spend a lot of time on Instagram
#3: Instagram is a highly visual platform
#4: Instagram enables creativity
#5: Instagram is home to engaging content creators
Some other highlights of this research:
Brands can generate over 4x(!) more interactions on Instagram compared to Facebook - one more reason for your business to start 'gramming!
Brands get as much as 37% of their total Instagram impressions from Stories, meaning that users are actively interacting with the format.
The share of Instagram ads placements is on the rise, reaching 43% in March 2018. In other words: out of all the ads marketers launched on Facebook and Instagram, almost half were run on the latter platform.
Read the full article here.