We are used to the fact that B2B-targeting comes with immense challenges within the field of online marketing, however, this is bound to change in the future since new target audiences emerge. Meet Google’s new beta B2B search audiences. With this, you will quickly and effectively target your audience!
B2B search audiences
The B2B search audiences are subdivided into two categories: the size of the company and the branch of this company.
You can target based on the size of the corporation:
A small employer
A medium-sized enterprise
A large corporation
An extremely large corporation
Or target in a particular subdivision:
The construction industry
The real estate branch
The financial branch
The health sector
The hotel and catering industry
The educational sector
The manufacturing industry
The technology industry
Read the original (Dutch) article here