NEW: YouTube BrandConnect!
YouTube BrandConnect powers influencer marketing campaigns, YouTube BrandConnect can help you connect with the right creators to drive scalable, measurable branded content campaigns.
What YouTube BrandConnect offers
Through YouTube BrandConnect, it's easier for creators and brands to create branded content that is both authentic and effective.
On the creator side, YouTube has developed insights-based matchmaking tools that allow more access to branded content deals for eligible creators across YouTube. Because of the connection that creators have with their fans, the proactive matchmaking produces highly engaging and relevant branded content. And it’s working - over the past two years, average deal size across the full service product grew more than 260%.
For brands, They've added new measurement solutions like Brand Interest Lift, Influencer Lift, and organic view-through conversations that provide them with real-time campaign results and bring the accountability of digital advertising to branded content campaigns. Brand Interest Lift allows advertisers to measure consumer search behavior resulting from viewing the creator’s video, and Influencer Lift measures consumer sentiment on Purchase Intent, Brand Recall, and more. Through Google insights and tools, it is possible for brands to measure the impact and ROI of influencer marketing for the first time on YouTube.
YouTube also introduced several ads technology innovations such as the shopping shelf and app shelf to help viewers buy products and download apps being discussed in creators' videos directly from the watch page. This will soon expand to a new media shelf, where viewers can buy or rent movies and shows.
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