CTA's (call-to-actions) are short phrases that prompt your audience to take immediate action.
Most often this are clickable texts, images or buttons that invite to perform an act like download a whitepaper, sign up for an email newsletter or purchase a product.
First you need to define your goals and know what your audience wants. It's good to use action-oriented language and add words like 'here', 'now', and 'today'.
The CTA has to be visible so you color palette should make the CTA stand out, don't forget that size matters, location is key and to keep it short and clear.
It's important to track and analyze the success, test and constantly improve!
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