An agency by ex-Googlers, pairing 15 years of human expertise with the power of AI.
Blending human strategy and creativity with data and technology.
Featured Work
Novicom Marketing Group is rated 4.9/5.0 (Sortlist)
Trusted by 500+ brands.
Founded by ex-Googlers, built around advertising. We combine strategy, creativity and data, and base every choice on facts, whether it’s about brand, content, ads or conversion.
We pair smart people with the best AI tools, so you get enterprise quality at a lower rate. A real-time marketing dashboard and a weekly report come as standard.
1000+
Campaigns per year.
Across Meta, Google, TikTok, Microsoft, ChatGPT, Snapchat, Pinterest and Spotify.
40+
Countries. Served by our teams in the Netherlands, Spain and the United Arab Emirates. Focus on Europe and MENA region.
€2M+
Monthly ad spend under our management. Every campaign is optimized for return on investment.
7/7
Support. Our teams work in different time zones and adjust your campaigns when sales need it, weekends included.
What really sets us apart
No minimum budget. From start-ups and SMEs to leading brands, non-profits and government organizations.
Global marketing leader in event advertising.
Strategy, branding, e-commerce, leads or visibility: whatever the goal, the foundation is always right. These four things show how we work.
Experienced Professionals
30+ digital natives in three teams: branding, content, performance marketing and analytics. Every discipline has its own specialists.
Proven Results
Brands like Tomorrowland, Red Bull and Hilton have trusted us with their campaigns. Some clients have been with us for over 14 years.
Own Technology
When the tool we need doesn't exist, we build it. Our GEO platform, for example, shows how often ChatGPT, Gemini, Claude and other LLM´s mention your brand, and how to improve it.
One Team, One Plan
Strategy, branding, content, ads and tracking in one team. One point of contact, no handovers between agencies, nothing lost along the way.
Strategy
We start with a plan built on data. Brand, marketing and campaign strategy, plus practical help to bring AI into your team’s daily work.
Branding & Design
Brand identity and websites, shaped by what your audience responds to. Pages and campaigns are built and optimized to convert, so traffic from your campaigns turns into customers.
Tracking & Data
Good decisions need reliable data in a clear real-time marketing dashboard. We set up tracking and consent properly, from GA4 to server-side, and turn the numbers into better campaigns and more conversions.
Advertising
Campaigns on Meta (Facebook & Instagram), Google, TikTok, LinkedIn, OOH, Spotify, Pinterest, Snapchat, Microsoft, and ChatGPT are run by specialists and steered by data. Every euro goes where it earns the most.
Social Media
We manage your Instagram, Facebook, TikTok, Snapchat, WhatsApp, and LinkedIn: content calendar, posting and community management, with clear reporting.
Content & UGC
Photo, video, design, UGC and influencer content, made for the channel it runs on. We test it in your campaigns and make more of what works.
SEO / GEO / AEO
Get found in Google and AI tools like ChatGPT, Gemini, and Claude. Our own platform tracks your AI visibility and shows what to improve.
Proven Success
Tobias Fransz
Manager Marketing, Imou
"We have been partnering with Novicom Marketing Group for the Imou brand since 2022, and our active collaboration continues to this day. Over the years, they have helped us launch creative campaigns that delivered measurable, impactful results. Novicom is a reliable partner you can build with: strategically sharp, highly specialized, and results-driven. We look forward to building on this strong foundation and achieving even greater milestones together.¨
Geertje van Zoggel
Marketing Director, Par-T
"Novicom Marketing Group has been handling the digital marketing for all our music festivals for over 14 years. Given their expertise and market knowledge, we wouldn't trust any other partner to do this better. We have both grown tremendously together, consistently selling out nearly all of our events. Their personal approach and proactive mindset are what make this such a fantastic collaboration!"
Fleur van Ravensteijn
Marketing & Communication, Looye Kwekers
"Novicom Marketing Group is a partner you can genuinely rely on. From handling our community management and social content to running all our social and Google Ads, they consistently deliver on their promises. Their no-nonsense mentality and drive to constantly challenge themselves and optimize results make them an invaluable extension of our team."
Read more testimonials
2014
Novicom Marketing Group became the global market leader in advertising for events & festivals.
2018 / 2019
Built our own software to send web push notifications and to collect feedback via websites, emails and mobile apps.
2025 / 2026
Launched our SEO/GEO platform, and kept growing in existing and new industries.
2012 / 2013
Started by ex-Googlers in the Netherlands and expanded with an office in the United Arab Emirates.
2015 / 2017
Began running campaigns for world-famous brands like BALR., Filling Pieces, Tomorrowland, America Today, Red Bull and Cirque du Soleil.
2020 / 2024
Grew strongly in hospitality, B2B, non-profit and e-commerce, and opened our office in Barcelona, Spain.