YouTube partners with Eventbrite to drive concert ticket sales below music videos

Checking out a band after watching their music video on YouTube? With a newly announced partnership between YouTube and ticketing management company Eventbrite this will now be even easier to act on. 

The area directly below an official artist video already has the capability of surfacing an "On Tour" section, populated with concerts nearest to the user plus links to buy tickets via existing partner Live Nation/Ticketmaster. Now, partners and venues of Eventbrite are eligible for automatic listings across YouTube as well (on both mobile & desktop).

Here's an example of how the integration looks like on YouTube:

Source: Billboard.com