Snapchat added new features to their app, the goal is to keep users longer so it is more attractive to advertisers.
The new features are:
Snap kit
App stories - add stories to different apps like Tinder
Creative kit – add what you are watching on Netflix to stories
Bitmoji kit – use Bitmoji on other platforms
login kit – Login on other apps with your Snapchat account
Ad kit – advertisements will be shown in more apps than only Snapchat
Augmented Reality
The new augmented reality is next level. There are new lenses for: Hands, bodies, pets and landmarks. The new feature will also link to look-a-like products on Amazon, do math and can detect songs.
Snapchat Originals
Snapchat will also add more series like documentaries and teen dramas.
Snap Game
In this new feature you can play games with your friends at the same time, with the in-app game.
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