Facebook testing AR Ads in News Feed

Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snapchat.

Facebook announced that it would begin offering AR ads in the News Feed. People will be able to use their mobile device's camera to participate in the experiences.

One of the AR ad tests let people try on a pair of sunglasses virtually. “People now expect a personalized and visually inspiring experience wherever they shop — whether on their phone or in-store, which is why video will play an increasingly important role in the mobile shopping experience," is what Facebook's VP of product marketing said in a statement.

"In fact, we're already seeing video become the preferred medium for product discovery on mobile… We're excited to introduce new products that will help them both delight and inspire shoppers, and ultimately drive sales.”

Source: CNBC - full article here.