Adding products in posts & stories on Instagram

Have you ever been scrolling through your Instagram feed and spotted an item of clothing, a pair of shoes or an accessory you wish to purchase? Brands can tag products available for purchase within their Instagram posts, which enables users to shop directly from their Instagram feed.

Tapping on the image that has the Instagram shopping tag, will let customers show the name and price of a product before purchasing the product straight from Instagram.

In order to use the Instagram Shopping feature, a seller must..

- have a business account

- have a business profile linked to a Facebook catalog

- be dealing with the sale of physical goods

Can you tick all these boxes? Then follow the steps in this article to start selling your products on Instagram.