Last year a lot has changed in social media land, including several new functions, changed consumer preferences and new opportunities for brands and companies.
In this blog we provide an overview of the most important social media trends.
1. Higher engagement rates between brands and customers
2. Customizable chatbots
3. Brands relying on social listening tools
4. In-platform messaging & Instagram Stories
5. More augmented reality & face filters
6. Social call-out culture & taking a stance
An explanation of each trend is to be found in the infographic below:
Source of image: Sprout Social
Read the whole article here.