- Publish videos on standard days and times - Know your target audience and create content they want to see - Create authentic content - Make the content personal - Create videos based on data - Keep surprising your target audience - Publish videos consistently - Provide a highlight and an end with impact (leave the end open) - Make use of YouTube Analytics - A good thumbnail is key - Ensure all your videos have the same look and feel - Subtitle your videos - Make use of the YouTube functions like premiere , end screens, etc.
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